Economic essay example

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Economic essay example:

Putting all this factors into practice, fresh and easy stands a better chance in the market of United States. Another reason as to why fresh and easy is likely to successfully penetrate the market is the fact that it is a subsidiary of one of the most profitable retailers with more than 30 percent of the market share in UK. The company also will also have management personnel who are extensively trained. This means that fresh and easy stands a better chance in the resolving management crises that can doom the progress of the retail distributor. The strong financial backup that fresh and easy enjoy from the mother retailer company is advantageous in that it enjoys the availability of enough resources that can be employed in facilitating measures to do with either expansion or other measures geared towards general improvement of the retailer (Curran, 1999, p. 127)

The success of fresh and easy ushers a wave of changes in the supermarket industry in the United States and forces many competitors to think of opening smaller retail stores and which are environmentally friendly. For the retailer to ensure continuous trends of success there is a need to engage in formulating proper marketing strategies to ensure the target group is reached with the relevant information (Curran, 1999,p.87)

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